TruckerFi

In the Summers of 2022 and 2023, I was an Intern for TruckerFi, a company owned by ConservCapital. While in 2022, I was mostly on the TruckerFi side, in the following year, I worked with both companies. My official role was “Digital Marketing and Branding Intern,” where I worked directly with the Marketing Director of both companies. In my role, I…

  • Assisted the marketing and brand manager with any marketing initiatives for either company

    • Including: Brand campaign planning, Website updates, Creating Brand/Media kits

  • Created five social media posts per week for Instagram, Facebook, and LinkedIn on Canva and Photoshop

  • Managed social media campaigns by preparing weekly updates and reports to track growth and success rates of campaigns

  • Created email campaigns through Mailchimp

  • Assisted with Search Engine Optimization (SEO)

  • Assisted with revamping TruckerFi and Conserv’s Websites

  • Identified leaders and influencers (internal/external) and engaged them in brand activities

    • Including reaching out to Trucking Influencers to talk about brand partnerships and sponsored posts

  • Kept up to date and informed on new social media trends and adapt accordingly

A screenshot of Conserv Capitals Instagram page. The posts are predominantly yellow and have to do with construction equipment
A screenshot of Nicole's work for the TruckerFi Instagram. There is a theme of using Blue and Red for the posts. Most pictures have to do with truck financing

Conserv Capital Instagram (Left) and TruckerFi Instagram (Right)

Both Companies had specific branding parameters that I had to abide by. Part of the challenge was creating various posts with the same color scheme and design guidelines while still making something new and exciting.